Copy That Sells
Case Study: Plivo
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Project Summary
Plivo’s voice and messaging platform helps businesses connect and engage with their customers globally enabling them to create and deliver better customer experiences. It simplifies the notorious complexity of telecom by offering simple and enterprise grade building blocks.
I created materials that would expand the company reach and enable a better connection to their user-base. To achieve that I led customer and internal interviews and workshops, wrote copy and articles for Plivo’s landing pages, tutorials, documentation and blog.
Announcement Articles
Planning: Identifying the key points, structuring the content and executing within a short time-frame
Presentation: Showcasing the functionality and benefits with interactive illustrations and demos
Landing Page Copy
User centered copy: Providing all the valuable information summarized within just a few small paragraphs
Conversion focused CTA: Creating a well-balanced call-to-action sections that convert website visitors into long-term clients
Blog Articles
Easy to read: Engaging blog articles focused on specific use cases and trending content
Content plan and SEO: Executing a well-structured content plan to maximize SEO impact and skyrocket targeted keywords
Product Documentation
Improving the quality of the products by providing valuable well summarized information with focus on development, maintenance and knowledge transfer between team members.
Tutorials
Creating a balanced knowledge base focused on the customer and developing better onboarding experience. That improves the learning curve for new users, reduces customer support tickets and benefits customer satisfaction.
Case Studies
Putting confidence into the product by showcasing the most challenging projects that push us forward from beginning to present time.
Situation and tasks
Plivo’s voice and messaging platform helps businesses connect and engage with their customers globally enabling them to create and deliver better customer experiences. It simplifies the notorious complexity of telecom by offering simple and enterprise grade building blocks.
I created materials that would expand the company reach and enable a better connection to their user-base. To achieve that I led customer and internal interviews and workshops, wrote copy and articles for Plivo’s landing pages, tutorials, documentation and blog.
Plivo’s voice and messaging platform helps businesses connect and engage with their customers globally enabling them to create and deliver better customer experiences. It simplifies the notorious complexity of telecom by offering simple and enterprise grade building blocks.
I created materials that would expand the company reach and enable a better connection to their user-base. To achieve that I led customer and internal interviews and workshops, wrote copy and articles for Plivo’s landing pages, tutorials, documentation and blog.
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